MAY 9 & 10, 2023

The Race to Sustainability Through Electrification


Assembling the Leaders of Industrial Vehicle Electrification







About The Conference

Join the trailblazers that are engineering the electric path to sustainability for two days of educational presentations and panel discussions covering case studies of electrification, new technology, emerging research, examples of managing transformation, and discussions about the ROI of sustainability.


Alex Edmans, PhD

Alex Edmans is Professor of Finance at London Business School. Alex has a PhD from MIT as a Fulbright Scholar, and was previously a tenured professor at Wharton and an investment banker at Morgan Stanley.

Alex has spoken at the World Economic Forum in Davos, testified in the UK Parliament, and given the TED talk “What to Trust in a Post-Truth World” and the TEDx talks “The Pie-Growing Mindset” and “The Social Responsibility of Business” with a combined 2.5 million views. He serves as non-executive director of the Investor Forum, and on Royal London Asset Management’s Responsible Investment Advisory Committee.

Alex’s book, “Grow the Pie: How Great Companies Deliver Both Purpose and Profit”, was a Financial Times Book of the Year for 2020, and he is a co-author of “Principles of Corporate Finance” (with Brealey, Myers, and Allen). He has won 24 teaching awards at Wharton and LBS and was named Professor of the Year by Poets & Quants in 2021.


The Power of Electrification

The economic case for electrification is well known; but despite strong economic forces, action is slow. This session emphasizes the power of purpose in driving innovation in electrification. It shows how purpose can motivate companies to go beyond what is justifiable by profits, even long-term profits, and ultimately leads to greater profitability, even if it was not the primary objective.

Professor Alex Edmans will use rigorous evidence and real-life examples to show what types of purpose work, and importantly which don’t. He will discuss three practical steps for companies to put purpose into practice to that moves from a vision to a reality.


Featured Speakers


Powered By

Thank you for joining us!